Our fresh new look
As we celebrate our 35th year, it is timely that we reflect on where we came from and look ahead to where we want to be.
Over the past 35 years we have changed and grown considerably as a provider of health and social care services, but our brand has not always changed with us. To coincide with our 35th anniversary and the launch of our new strategic plan 2017 – 2020, ‘strengthening our roots, investing in our future’, we decided that now is the prefect time to update our brand to reflect who we are today.
To do this, it was vital to understand what Making Space means to the people most important to us. That’s why during 2016 we held focus groups with our employees, volunteers and service users to learn more about what Making Space means to them. You can read what they said here.
Since then we have worked collaboratively to create a new logo that we believe captures these characteristics perfectly and today we are delighted to share it with you!Our new logo is inspired by a petal – a positive symbol of prosperity, growth and development. It is made-up of 3 different coloured petals, representing the diverse people we work with and support, and the variety of services we deliver.
As the petals come together they create a heart. This represents how we are stronger for our differences and at the heart of everything we do is our shared ambition of making a difference to people’s lives.
Our new visual identity and strategic plan are underpinned by a new set of values which guide the way we work, our policies and procedures, and how we interact with each other, partners and service users. Embracing these values is what makes us unique and strong.
We hope you love our new logo just as much as we do. Here’s to the next 35 years.